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Overview

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Document the ProblemSelect an IssueDevelop a StrategyBroaden your CoalitionOpen CommunicationImplement ActivitiesEvaluation
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Appendix







Initial STORE Campaign Training Materials - April/May 2002

Below are the informational materials presented during the April/May 2002 STORE training. This was the initial in-person training that introduced The STORE Campaign.

All documents are PDFs unless otherwise noted                      back to training menu

Welcome to the Grand Opening of the STORE Campaign - powerpoint
April Roeseler, California Department of Public Heath, California Tobacco Control Program

In the Break Room - What Retailers Say  - powerpoint
Christine Fenlon, California Medical Association Foundation, Prescription for Change

Designing a Winning Campaign - powerpoint
Jack Nicholl, Nicholl Campaigns

All Points Bulletin - Running an Effective Enforcement Campaign - powerpoint
Greg Oliva, California Department of Public Heath, California Tobacco Control Program and Rebecca Lourenco, California Department of Public Heath, California Tobacco Control Program


Operation "Black Lung" - Sonoma County’s efforts to reduce sales of tobacco products and paraphernalia to minors. Penal Code 308 (a) - powerpoint
Denny Hutton, Sonoma County Health Department


Tales from the Trenches/Lessons Learned - Communication & Media Strategies for the Enforcement Campaign - powerpoint
Corporal Kelly Gordon, Montebello Police Department

The Final Score - How California Rates Inside and Outside the Store - powerpoint
David Cowling, California Department of Public Heath, California Tobacco Control Program

Goals of Policy Campaign (Real World Panel, Real World Experience) - powerpoint
Donna Pearson-Beal, American Lung Association of Santa Barbara and Ventura Counties

The History of Tobacco in Newark - powerpoint
Officer Rich Sevilla, Newark Police Department

Rules of Operation: Legal Limitations & Options - powerpoint
Leslie Zellers, Public Health Institute, Technical Assistance Legal Center



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