Media Tools:
Local media are important communication channels for delivering tobacco education and prevention messages, and will play an important role for The STORE Campaign’s statewide or local activities. These documents will give you a head start working with local media.
      Media Advisory Format - word
      Press Release Format - word
      Sample Letters to the Editor: word
      advertising | licensing | self service display | zoning
      Sample Op-Eds: word
      combo | zoning | licensing

       Licensing Ads:
       Print Ads: Hen House | Donut Shop | Ice Cream Truck
       Radio Ad

Talking Points:
These documents contain suggested talking points to reference when speaking to reporters and community members about tobacco-related issues at the retailer level and The STORE Campaign activities.
      Youth & Tobacco - word
      Youth Access - word
      Retailer Licensing - word
      Zoning Ordinances to Limit Ads - word
      Self-Service Display Bans - word
      Smokeless Tobacco - word
      Cigars - word
      Zoning Ordinance to Restrict Retail Outlets - word

Strategy Chart, - word (see also Develop a Strategy)
The overall design for your campaign strategy incorporates goals, organizational considerations, constituents, allies and opponents, targets and tactics. Use this chart as a map to planning your campaign. See Develop a Strategy section for further description on how to use this tool.

Planning an Action Checklist
Using this checklist, in conjunction with the Strategy Chart, will ensure your actions are thoroughly planned and produce the best possible results.

Accountability Session Checklist, see also Develop a Strategy
An accountability session is a large turnout meeting with a public official that you organize and control. This checklist will help you prepare for such a meeting.

New Policy
New Law Implementation Checklist - word
Successful implementation of a new law takes leadership, effective planning, creative implementation and the tenacity to “bird-dog” the plan. Use this checklist to help you develop an action plan.

Stanford Enforcement Survey Database - word
Local tobacco control ordinances that your community may have passed are contained in the municipal code (this is the city’s or county’s book of laws). This document contains the types of ordinances that your community may have passed as of September 2000.

Tips on Working with Law Enforcement, see also Select an Issue
It is important to keep law enforcement informed of the local youth access and tobacco advertising problems in the community through education and outreach efforts. Use these tips to help you work with law enforcement.

Enforcement
Enforcement of PC 308(a) Manual: Stop Tobacco Sales to Youth - new
This training binder for law enforcement personnel covers Penal Code 308(a) enforcement procedures and logistics. Includes a one-day course overview, background information on teens and tobacco, specific elements of Penal Code 308, planning a youth tobacco enforcement survey, and additional resources:

Section I: Introduction
     - Youth Tobacco Access Key Program Descriptions

Section II: California Penal Code Section 308(a)
     - California Penal Code Section 308

Section III: Working with the Prosecuting Attorney’s Office
     - Tips for Working with District Attorneys, City Attorneys
         and County Counsels
     - Youth Immunity Letter from the Prosecuting Attorney - word

Section IV: Merchant Education
     - Letter to Notify Owners of Upcoming Enforcement - word
     - Sample Merchant Signage:
          English | Spanish | Vietnamese | Punjabi
          Developed by San Jose Police Department
     - Tobacco Retail Laws Material Order Form

Section V: Operational Guidelines
     - Montebello Police Department’s PC 308(a) Youth Decoy
         Operational Guidelines
     - PC 308(a) Operations: Guidelines
     - Youth Tobacco Enforcement Activities
         Application for Participation - word
     - Parent/Guardian Consent and Hold Harmless Form - word
     - Operational Roster - word
     - Thank-you Letter for Youth Decoys - word
     - Thank-you Letter for Chaperones - word
     - Letter to Owners with No Violation - word
     - Letter to Owners with Violation - word
     - Sample Report Narrative - word
     - Site Inspection Form - word

Section VI: Tips on Working with the Media
     - “Montebello Police Department Enforces Illegal Tobacco
         Sales to Minors” Press Release
     - “No Butts About It, Education Pays Off ” News Article
     - “Newark Trying To Clear Out All the Smoke” News Article
     - Camera-ready Ads:
          Doberman | Trade Publication
     - 2002 Youth Tobacco Purchase Survey Fact Sheet

Section VII: Lessons Learned
     There are no resource materials in this section.

Section VIII: Other Laws That Regulate the Store Environment
     - TALC Web Site

Section IX: Local Lead Agency Information
     - Activities for Local Interventions

Additional Resources
     - California Department of Public Health Services, California
         Tobacco Control Program Enforcement Contracts
     - Point of Sale Practices Workgroup Enforcement
         Sub Group Contact Information
     - California Alcohol and Drug Program Contact Information
     - California County Designated Alcohol and Drug Program
         Administrators and State Department of Alcohol and
         Drug Programs (ADP) Contract Analysts
     - Substance Abuse Prevention and Treatment Block Grant
     - Tobacco Control Advocacy Organizations
         Contact Information
     - STAKE Investigator/H.Q. Staff Contact Numbers
     - PC 308(a) Material Order Form

PC 308(a) Operations: Guidelines
This tip sheet outlines minimum standards for all decoys when working with members of designated agencies engaged in undercover activities pertaining to PC 308(a) enforcement.

Tips on Working with Law Enforcement, see Select an Issue
It is important to keep law enforcement informed of the local youth access and tobacco advertising problems in your community through education and outreach efforts. Use these tips to help you work with law enforcement.

Cost Per Enforcement: Instructions/Worksheet
This enforcement activity worksheet was developed in an effort to calculate the costs associated with enforcing different types of tobacco control laws in different areas of the state.

ExxonMobil and Walgreens Sales to Minors Agreements
Attorney General Bill Lockyer and the other chief law enforcement officers of 42 other states, the District of Columbia and two U.S. territories reached an agreement with Exxon Mobil Corp. (ExxonMobil) in August 2002 regarding tobacco sales to minors. A similar agreement was previously reached in February 2002 between Attorney General Lockyer and the Attorneys General of 39 other states with Walgreens.

ConocoPhillips Company: NEW!
   - Assurance of Voluntary Compliance (AVC) Agreement
   - Attorney General Office AVC Information Release 12.21.05

Best Practices in Tobacco Retailing Checklist NEW!
The Best Practices in Tobacco Retailing Checklist is a tool that can be used to assess the strength of business practices to prevent illegal tobacco sales and to evaluate the impact of merchant education efforts. The checklist list indicates a number of actions for tobacco retailers to take to stop illegal tobacco sales to minors.

Sample Cover Letters: Advertising | Illegal Sales - word
A cover letter is an essential part of an information packet. These samples include a brief introduction of your project including project goals, information on how to use the packet materials, and a list of supporting agencies and organizations.

Merchant Pledge - word
This pledge could be included in an information packet to remind both the store owner/manager and employees that they agree to be in complete compliance with the law, by not selling tobacco to minors.

Just the Facts - word
This fact sheet on tobacco use by teens, includes youth purchase survey results with spaces for you to add local information. The sheet also contains information about the influence of cigarette advertising among children.

Resolutions of Commendation: Advertising | Illegal Sales - word
These sample resolutions provide a template for communities to add local information. Present to your City Council or Board of Supervisors soliciting support for your program.

Merchant Education Protocols
This document outlines the steps to preparing and implementing effective merchant education.

Follow-up Letter - word
Recognition is important to reward merchants who have changed a specific behavior. Use this sample follow-up letter to show appreciation to a store owner.

Merchant Recognition Certificate - word
This certificate can help show merchants that their efforts to do business in a responsible way are appreciated.