Tools

The tools are listed below according to section. Some of the tools are templates, which allow you to customize them specific to your activities. All tools can be downloaded for use in your campaign. Just click the title to download the tool. Click on the sign to expand each category. Click on the

sign to expand each category.

All Tools are PDFs unless otherwise noted

Introduction
Campaign Overview - no tools
Organize Campaign - no tools
Campaign Stages
	Stage 1: Document the Problem - Overview, Youth Tobacco Use, Illegal Sales, Store Marketing, Enforcement, Merchant Education, Political Environment
	Stage 2: Select an Issue
	Stage 3: Develop a Strategy
	Stage 4: Broaden Your Coalition
	Stage 5: Communicate with Target
	Tobacco Sale Profits: NEW! These two reports discuss the profitability of tobacco sales at C-Stores/gas stations. The 2004 Report includes data from 2003 discussing the impact of taxes, and also notes that per the National Association of Convenience Stores' 2003 State of the Industry Report, cigarettes were the number one in-store product at 34.5% of sales, with $40 billion total and over $300,000 per reporting store, and account for 62% of all cigarette sales.
		National Petroleum News 2004 Profit Center Survey National Petroleum News 2005 Profit Center Survey, Part 1
	Policy Q&A: Take the time to prepare staff or volunteers to speak intelligently about the issue before they are expected to speak to the public or decision-makers. These documents contain answers to questions you may encounter during the course of your campaign.
			Self-Service Display Ban Tobacco Retail Licensing Land Use Restrictions/Conditional Use Permits Sign Ordinance Limits
	Talking Points: These documents contain suggested talking points to reference when speaking to reporters and community members about The STORE Campaign and activities tobacco-related issues at the retailer level.
		Youth & Tobacco - word Youth Access - word Retailer Licensing - word Zoning Ordinances to Limit Ads - word Self-Service Display Bans - word Smokeless Tobacco - word Cigars - word Zoning Ordinance to Restrict Retail Outlets - word
	Fact Sheets: Be prepared with fact sheets about the relevance and importance of the problem locally. Fact sheets are provided in word for you to customize.
		Illegal Sales & Licensure - word Tobacco Marketing - word
	Solano County Fact Sheets: These materials were developed by the Solano County tobacco education program and are used as an educational tool for peace officers, county officials and the media. The facts sheets were tailor-made for each city in Solano County and include local data on tobacco sales to youth, why it’s important to enforce PC308(a) and why it’s important to stop kids from using tobacco.
		Benicia: pdf \| MS Publisher Dixon: pdf \| MS Publisher Fairfield: pdf \| MS Publisher Rio Vista: pdf \| MS Publisher Suisun: pdf \| MS Publisher Vacaville: pdf \| MS Publisher Vallejo: pdf \| MS Publisher
	PowerPoint Slides: These slides are designed to provide a starting point for presentations. They should be adapted to include information relevant to your community and audience.
		Illegal Sales & Licensure - powerpoint Tobacco Marketing - powerpoint Youth & Tobacco - powerpoint Enforcement - powerpoint
	Stage 6: Implement Activities - Outreach and Media, New Policy, Enforcement, Merchant Education
	Stage 7: Evaluate Your Campaign - no tools
Post-Campaign Tools