Tools

The tools are listed below according to section. Some of the tools are templates, which allow you to customize them specific to your activities. All tools can be downloaded for use in your campaign. Just click the title to download the tool. Click on the sign to expand each category. Click on the

sign to expand each category.

All Tools are PDFs unless otherwise noted

	Introduction
	Campaign Overview - no tools
	Organize Campaign - no tools
	Campaign Stages
		Stage 1: Document the Problem - Overview, Youth Tobacco Use, Illegal Sales, Store Marketing, Enforcement, Merchant Education, Political Environment
		Stage 2: Select an Issue
		Stage 3: Develop a Strategy
		Stage 4: Broaden Your Coalition
		Goal Setting Exercise, see also Select an Issue Use this exercise when your campaign direction is not clear or when the core group needs to build consensus around a critical decision like selecting an issue. Who Do You Know Exercise The targets of your recruiting plan include the main organizations and community leaders you want on board, and people with special skills you need on your committee. In identifying potential recruits, do not overlook your own personal contacts. This exercise will help potential recruits surface within the core group’s circle of friends, colleagues and acquaintances. Personal Contact List Use this form within the Who Do You Know Exercise to make a list of all of the people you know who are connected to the target (e.g., the Mayor) or who by virtue of their position might exert some influence on the target. Recruiting Role-Play Exercise Use this exercise to help campaign committee members practice their “pitches” and to give them confidence as they prepare to recruit organizations and opinion leaders to their cause. Guidelines for Recruitment This document summarizes the general guidelines for successful recruitment of organizations and opinion leaders.
		Stage 5: Communicate with Target
		Stage 6: Implement Activities - Outreach and Media, New Policy, Enforcement, Merchant Education
		Stage 7: Evaluate Your Campaign - no tools
	Post-Campaign Tools