Tools

The tools are listed below according to section. Some of the tools are templates, which allow you to customize them specific to your activities. All tools can be downloaded for use in your campaign. Just click the title to download the tool. Click on the sign to expand each category. Click on the

sign to expand each category.

All Tools are PDFs unless otherwise noted

Introduction
Campaign Overview - no tools
Organize Campaign - no tools
Campaign Stages
	Stage 1: Document the Problem - Overview, Youth Tobacco Use, Illegal Sales, Store Marketing, Enforcement, Merchant Education, Political Environment
	Stage 2: Select an Issue
	Stage 3: Develop a Strategy
	Sample Immunity Letter from District Attorney New! Strategy Chart (blank) - word The overall design for your campaign strategy incorporates goals, organizational considerations, constituents, allies and opponents, targets and tactics. Use this chart as a map to planning your campaign. See Develop a Strategy section for further description on how to use this tool. Sample Strategy Chart new! Your Group's Resources Exercise Without the necessary resources, your goals will remain out of reach, even with a great strategy. This exercise will help you identify your available resources. Decision Maker Matrix - word This tool will help you identify which person or persons can make the final decision to give you what you want, and records whether they are a target, supporter, opponent, or are undecided on the issue. Tactics Checklist This checklist summarizes the basic criteria for a good tactic.
	Media Tools: Local media are important communication channels for delivering tobacco education and prevention messages, and will play an important role for The STORE Campaign’s statewide or local activities. These documents will give you a head start working with local media.
		Media Advisory Format - word Press Release Format - word Sample Letters to the Editor: word advertising \| licensing \| self service display \| zoning Sample Op-Eds: word combo \| zoning \| licensing
	Accountability Session Checklist An accountability session is a large turnout meeting with a public official that you organize and control. This checklist will help you prepare for such a meeting.
	Stage 4: Broaden Your Coalition
	Stage 5: Communicate with Target
	Stage 6: Implement Activities - Outreach and Media, New Policy, Enforcement, Merchant Education
	Stage 7: Evaluate Your Campaign - no tools
Post-Campaign Tools