Sample Size Spreadsheet, see also Document the Problem: Store Marketing
Deciding how many stores to survey is a difficult issue with no simple solution. This excel document includes two spreadsheets that can help you determine sample size when surveying stores in your community for illegal sales to minors. (See Document the Problem: Store Marketing section of the manual (pg. 2) for instructions on how to use.)

Youth Interview Form
Once you have a list of teens who want to participate in your Youth Purchase Survey (YPS), it is usually best to pre-screen them before inviting them to a training session. This telephone interview form provides typical telephone screening questions.

Youth Profile Form
This form can be used during the youth recruit training session to gather information about the youth. (See Document the Problem: Store Marketing section of the manual (pg. 8) for more information about youth training.)

Youth Purchase Survey (YPS)
Use this survey instrument to collect data on sale outcome, price, type of cigarette (or tobacco) requested, and even store advertising, following the youth purchase attempt.

YPS Definition of Terms
A companion piece to the Youth Purchase Survey, this handy glossary defines over 35 YPS terms.

YPS Checklist
Use this checklist to help you prepare for a Youth Purchase Survey in your community.

YPS Data - 1994-2007 - PDF UPDATED!
Use this data to compare your local sales to minor rate, or strengthen your argument for increased focus on reducing sales to minors.

2004 YPS - Executive Summary
Use this summary of the 2004 YPS to help frame the results when working with local media and law enforcement.

Sample Size Spreadsheet - excel
Deciding how many stores to survey is a difficult issue with no simple solution. This excel document includes two spreadsheets that can help you determine sample size when surveying stores in your community for illegal sales to minors. (See Document the Problem: Store Marketing section of the manual for instructions on how to use.)

Example Map
Create a map or maps like this one to make a record of store locations. Accompany your map(s) with the Store Observation List to make notes about each store.

Photos of Storefront Ads - powerpoint
Use these PowerPoint slides to assist you in training store ad surveyors.

Advertising Survey
This survey instrument has been designed for you to document many different aspects of store advertising and to enable you to match your local results with the State survey.

Instructions for Surveyors
The accuracy of your survey results depends on the quality of the data collected by your surveyors. Documenting tobacco industry marketing materials in stores is a complex task. This document details the protocol for the Advertising Survey.

Training Tips for Ad Survey
Proper training is the most important component in efficient and reliable data collection. This document offers advice on training surveyors and preparing for surveys.

Local Data Entry Spreadsheet - excel
The first step in analyzing the results of your survey is entering the data into the Local Data Entry Spreadsheet. The spreadsheet is organized in to several worksheets, see Document the Problem: Store Marketing (pg. 9) for instructions on how to use. It will provide some "canned" statistical analysis of the data you enter.

Database ReadMe
This document provides tips for data entry and interpretation for the Local Data Entry Spreadsheet.

Report Template - word
This customizable word document provides a sample of how you may want to present your Advertising Survey results.

Enforcement
Stanford Enforcement Survey Database  - word
Local tobacco control ordinances that your community may have passed are contained in the municipal code (this is the city’s or county’s book of laws). This document contains the types of ordinances that your community may have passed as of September 2000. Survey conducted December 2000 through February 2001.

Policy Enforcement Survey
This survey was developed to determine an enforcement agency’s overall attitude toward tobacco control policies

Cost Per Enforcement: Instructions | Worksheet
This enforcement activity worksheet was developed in an effort to calculate the costs associated with enforcing different types of tobacco control laws in different areas of the state.

BOE Licensing
This information sheet, put out by the Board of Equalization (BOE), descibes the new license and recordkeeping requirements for retailers who sell tobacco products.

TCS Licensing Q & A
This document, developed by TCS, gives answers to common questions relating to AB 71. This document is for internal use only.

Merchant Education
Focus Group Protocols
This document provides detailed information about how to conduct focus groups.

Discussion Guides: Illegal Sales | Store Marketing
The goal of conducting retailer focus groups is to obtain a better understanding of the retailers in your community. These documents are sample questions that were used in the retail focus groups conducted for The STORE Campaign in the fall of 2001.