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Introduction

Overview

Organize Campaign

Campaign Stages
Document the ProblemSelect an IssueDevelop a StrategyBroaden your CoalitionOpen CommunicationImplement ActivitiesEvaluation
Tools

Appendix







Implement Activities: Merchant Education

This manual covers multiple areas of intervention in the implementation stage.

Sections within Implement Activities
Outreach and Media | New Policy | Enforcement | Merchant Education

It is clear that merchant education can be an important component in the process of eliminating tobacco sales to minors and reducing tobacco advertising in retail outlets. However, voluntary merchant education programs alone are not sufficient to affect permanent change in your community. Topics in this section include:

  • Lessons from Past Efforts
  • Merchant Education Outreach
  • A Component of Your Overall Strategy
Key Points


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