Campaign Stages: Stage 1 - Document the Problem: Overview

Implement Activities: Outreach and Media

This manual covers multiple areas of intervention in the implementation stage.

Sections within Implement Activities
Outreach and Media | New Policy | Enforcement | Merchant Education

Outreach and Media activities focus on communicating the campaign using media strategies and direct action to educate the community and key opinion leaders and advocate for change. Topics in this section include:

Lobbying Versus Advocacy
Communicating the Campaign
Working with the Media
Direct Action Events
Negotiations

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	Media Tools Talking Points Strategy Chart Planning an Action Checklist Accountability Session Checklist Licensing Print Ads: Hen House Donut Shop Ice Cream Truck Licensing Radio Ad View all tools for Implement Activities