The process to build the campaign strategy incorporates the early steps of documenting the public health problems, documenting the political environment and selecting the issue focus. Beginning with the issue focus, the core group determines the campaign goals, organizational resources and needs, allies and opponents, targets and tactics. Taken together, these are the campaign strategy. Topics in this section include:

Using the Strategy Chart Long-range, Intermediate and Short-term Goals Organizational Considerations Constituents, Allies and Opponents Decision Makers Tactics Menu of Tactics

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