Sections within Document the Problem Overview | Youth Tobacco Use | Illegal Sales | Store Marketing Enforcement | Merchant Education | Political Enforcement

Before embarking on efforts to reduce tobacco advertising and marketing in stores in your community, it is important to document the extent of the problem. This step will provide you with valuable information you can use for clarifying your objectives, planning and implementing strategies and evaluating your efforts. Topics in this section include:

Prepare for the Ad Survey The Survey Instrument Recruit Surveyors Conduct the Survey Summarize Results and Produce Report

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