Search
STORE Logo

Introduction

Overview

Organize Campaign

Campaign Stages
Document the ProblemSelect an IssueDevelop a StrategyBroaden your CoalitionOpen CommunicationImplement ActivitiesEvaluation
Tools

Appendix

Document the Problem: Merchant Education

This manual covers multiple areas of investigation for the documentation stage.

Sections within Document the Problem
Overview | Youth Tobacco Use | Illegal Sales | Store Marketing
Enforcement | Merchant Education | Political Environment

This section provides you with background information about the retail environment, obtained from focus groups and conducted with retailers throughout California in 2001. Understanding the retailers in your community will enable you to develop more effective education strategies. You might also find some retailers who are actively interested in supporting your goals. Topics in this section include:
  • Merchants' Point of View
  • What Do Retailers Say?
  • Should You Conduct Focus Groups?
  • Compiling Your Data
Key Points


help | contact us | site map | terms of use | strategy exchange

Download the free Adobe Acrobat® Reader.
 



TOOLS
Store Executive Summary
Focus Group Protocols
Discussion Guides:
Illegal Sales
Store Marketing

View all tools for
Document the Problem