Frequently Asked Questions (FAQ)

Getting Started:
There is so much information; I don’t know where to start?
How is The STORE Campaign Web site organized?
Can I just see the key points for each section?
What kind of files will I find within The STORE Campaign Web site?

Finding Information:
How do I search The STORE Campaign Web site?
I know the tool I want to use, but how do I find it?
I know that tools are listed within the section they are used, but is there one place that lists them all?
I know there is an appendix section, but how do I find it and what kind of information can I expect to find?

Training and Technical Assistance:
How can I get further assistance?
Are there any additional trainings/TA teleconferences and where can I find out more information about them?

All About PDFs:
What is a PDF and how do I view it?
Where can I find out how to use PDFs?
What are “PDF bookmarks” and how do I use them?

Miscellaneous:
I have some great suggestions for additions to the site, how can I let you know about them?
I want to be kept up-to-date with the latest additions to the site, how do I do that?

• Introduction – Provides an introduction to The STORE Campaign and gives the rational behind the effort.
  
  
• Campaign Overview – Outlines the campaign, including the seven campaign stages (see question below).
  
  
• Topic Search – Collates information, tools and appendices within the site into different areas of interest (e.g., enforcement, store marketing, policy). See section on Finding Information below for more information.
  
  
• Site Map – Outlines the site and provides links to all main sections of the site.

How is The STORE Campaign Web site organized?
Not another binder, the site is organized around The STORE Campaign online manual, which provides an introduction, campaign overview, a section on organizing your campaign, and details the major stages of a successful campaign:

• Document the Problem - In documenting the problem, there are really two things to investigate: the public health problem and the political environment. This stage is broken into the following sections: Overview, Youth Tobacco Use, Illegal Sales, Store Marketing, Enforcement, Merchant Education, and Political Environment.
  
  
• Select an Issue - Once you have documented the problem and assessed the political environment, the next step is to choose the preferred policy issue or intervention.
  
  
• Develop a Strategy - Building on your data collection and issue selection, you develop a strategy including campaign goals, organizational resources and needs, allies and opponents, targets and tactics.
  
  
• Broaden Your Coalition - A healthy campaign committee operates according to certain principles and at the same time strives to meet unique needs of its member organizations.
  
  
• Communicate with Target - Open communication with your target (decision makers/officeholders) is important to start early to get a feel for their positions on the issues.
  
  
• Implement Activities - The implementation stage includes outreach and media activities, new policy implementation, activities to increase enforcement, and merchant education efforts. This stage is broken into the following sections: Outreach and Media, New Policy, Enforcement, and Merchant Education.
  
  
• Evaluate Your Campaign - It is essential that the impact of local and statewide efforts be understood. You must evaluate your efforts so that successful intervention can be replicated.

The site also has the following sections:

• Tools –View all tools available in the site. This page is organized by campaign stage and all tools are listed under stage(s) they relate to.
  
  
• Appendix – View all appendices available in the site. This page is organized into four sections: Related Items, Glossaries, Case Studies, and Training Presentations.
  
  
• Acknowledgements – See who is involved with developing The STORE Campaign and the Web site.
  
  
• Help – Get help on a variety of topics.
  
  
• Contact Us – Get more technical support or more information by contacting STORE Campaign technical assistance providers. This page is organized by type of technical assistance required (e.g., policy, material development, evaluation).
  
  
• Terms of Use – View the sites usage agreement.

The Site Map is an excellent way to get an overview of the organization of the site.

Can I just see the key points for each section?
Each section of the site contains a lot of information, to help summarize this information, we have pulled out each sections key points and made them available by clicking the “View Key Points” image (see below) on the main page for each section.

“View Key Points” image

What kind of files will I find within The STORE Campaign Web site?
Most of the files within the site are PDFs, these can be viewed with the Adobe Acrobat Reader program, available for free download from the Adobe site. Other types of files are within the site include Word, Excel, and PowerPoint. In the “Tools” section of the site, all files are PDFs unless otherwise noted.

Finding Information:
How do I search The STORE Campaign Web site?
Use the Search icon in the top right page to go to the Search Page (see icon below). The search page lets you search all the Web pages and other documents (e.g., Word, Powerpoint, PDF) by either keyword or phrase.

Search Icon

I know the tool I want to use, but how do I find it?
Choose “Tools” in the left navigation bar and you will go to a page that lists all the tools within the site. This page is organized by campaign stage and all tools are listed under stage(s) they relate to. Tools are also listed on the online manual page for each stage; all tools appear in the “Tools” box to the right of the stage description.

I know that tools are listed within the section they are used, but is there one place that lists them all?
The “Tools” sections of the site list all the tools available. Because there are over 100 tools within the section, we have broken the site into its various stages. Each stage that contains tools has a plus sign () that allows you to expand just that stage and see all the associated tools.

I know there is an appendix section, but how do I find it and what kind of information can I expect to find?
Choose “Appendix” in the left navigation bar to view all the STORE Campaign appendices. This page is organized into four sections: Related Items, Glossaries, Case Studies, and Training Presentations.

Are there any additional trainings/TA teleconferences and where can I find out more information about them?
There are many trainings and technical assistance teleconferences planned for the coming year. Go to the “Training/TA Schedule” section of the site (see left navigation bar) for more information. Information will also be posted on PARTNERS closer to the date of each training.

A PDF is not a word processing file. You cannot open it in your word processor and you cannot edit it. Although this can be frustrating, PDFs help solve the problem that arises when one person tries to share a document with another person who does not have the same software. You can view and print a PDF file using the free Adobe Acrobat Reader software.

Where can I find out how to use PDFs?
The STORE Campaign Web site “Help” section has a lot of information about PDFs (see link at the bottom of each page). If you want to know more about PDFs you can also find additional information on the Adobe Web site.

What are “PDF bookmarks” and how do I use them?
Bookmarks within PDFs, show up in a window to the left of the PDF. They can be compared to a table of contents in a book; they help locate specific sections of the PDFs. Because many of the PDFs within the site are many pages long, we have provided a lot of bookmarks to help you navigate the document. If you close the bookmarks, you can view them again by clicking the button, located in the toolbar just above the body of the PDF. Click on this bookmark to take you to that section of the PDF.

I want to be kept up-to-date with the latest additions to the site, how do I do that?
We have an email announcement list that we send periodic updates. You can add yourself to the list, by putting your email address in the form field box below. When you click the “submit” button, your email address will be sent to us and we will add you to the list.